Correction: Originally, this post incorrectly referred to the organization as Wounded Warriors. A separate group, Wounded Warriors Family Support, is not the subject of the controversy described in this post and the article in The New York Times. The necessary corrections have been made.
At the end of this post you’ll find a link to an article in The New York Times, documenting familiar-sounding problems with a high profile nonprofit organization.
If you’ve already seen this happen with other nonprofits, you won’t be surprised. Wounded Warrior Project has allegedly spent money imprudently while limiting the help veterans can receive from the organization.
Even if you aren’t surprised, I hope you’re still capable of being shocked. When people are no longer shocked, that’s the beginning of acceptance. We should never reach the point where we feel comfortable saying, “Oh, that happens all the time.”
A West Coast nonprofit which I won’t identify held a big fundraising campaign last year. Potential donors were asked for small amounts only, but the return was huge because so many people liked the cause represented by the charity. Those small scale donors couldn’t have missed the over-the-top outdoor advertising running at the same time. Still, they didn’t question why their pocket money was needed by an organization which could pay to have buses covered in printed vinyl sheeting.
Wounded Warrior Project has hired a public relations agency to change the public perception of how donated funds are used. The PR firm, Edelman, has represented WalMart and Philip Morris. Interpret that however you want.